Malware Guide: How to Remove Solimba

PC Performer is a registry cleaner made by PerformerSoft. The purpose of this program is to remove redundant items from the Windows registry. Registry cleaners remove broken links, missing references within the Windows registry. PC performer is designed to automatically optimize your registry and clean it up.

PC Performer adds registry entries for the current user that allow it to run automatically each time the system is rebooted. It adds a scheduled task to Windows Task Scheduler in order to run at various times. The software connects to the internet, therefore it creates a Windows Firewall exception that allows it to connect without interference. Multiple anti-virus programs detected this software as Malware, it typically comes bundled with other software or is distributed through a pay-per-install bundle.

About Potentially Unwanted Applications

People have encountered it – you download and install a piece of free software application, you then see some unwanted applications on your computer or discover a strange toolbar has been added to your browser. You didn’t install them, so how did they turn up? These unwanted programs, technically known as Potentially Unwanted Programs (PUPs), often come bundled along with other software and install themselves on user’s PC without their knowledge. They perhaps might not look like viruses to some individuals, but they can produce major annoyances and bring about serious trouble for users. The idea of PUP was coined to define this downloadable crapware as something other than malicious software. Much like malware, PUPs create problems when downloaded and placed on your computer, but what makes a PUP different is that you provide consent to download it – the fact is vastly different – the software installation bundle actually tricks you into agreeing to the installation. Still, there isn’t any doubt that PUPs are still bad news for computer users as they can be incredibly damaging to your computer in lots of ways.

What do PUPs look like?

The unwanted software programs after installation display loads of annoying pop-up adverts, create fake alerts, and quite often it even pushes the user to buy the software. Likewise, the majority of free software applications these days come with quite a few unwanted add-ons; in most cases a web browser toolbar or browser modification such as a homepage hijacker. Not only they needlessly use up space on your screen, but toolbars can also manipulate search engine results, watch your browsing activities, decrease your web browser’s performance, and decelerate your net connection to a crawl. PUPs employ aggressive distribution techniques to get in your computer. Some might include information gathering program code that could collect and send your private information back to third parties. Due to this unwanted program, your application may freeze, your security protections may get disabled that might leave the computer susceptible, your system may get ruined, and the list goes on and on.

Tips on how to prevent ‘crapware’

• Read cautiously before agreeing to the license agreement as it may have a clause about PUPs. • Usually, when setting up a program you will get two options, ‘Standard Installation (recommended)’ and ‘Custom Installation’. Don’t select ‘Standard’ as PUPs could be installed that way! • Use good anti-malware software. Try Safebytes Anti-Malware which will find PUPs and handle them as malware by flagging them for removal. • Be alert when you install freeware, open-source software, or shareware. Avoid downloading browser extensions and programs you are not familiar with. • Only download applications from the original providers’ sites. Avoid download portals as they use their own download manager to pack additional programs with the initial download.

What you can do if Virus Stops You From Downloading Or Installing Anything?

Malware could potentially cause several kinds of damage to computer systems, networks, and data. Certain malware goes to great lengths to stop you from installing anything on your PC, especially antivirus applications. If you’re reading this right now, you have perhaps recognized that a malware infection is a reason for your blocked web traffic. So what to do if you need to install an antivirus program like Safebytes? There are a few actions you can take to get around this problem.

Eliminate malware in Safe Mode

If the virus is set to load automatically when Microsoft Windows starts, getting into Safe Mode could very well block the attempt. Since just the bare minimum programs and services start-up in safe mode, there are hardly any reasons for issues to happen. The following are the steps you should follow to remove malware in Safemode. 1) At power on/start-up, hit the F8 key in 1-second intervals. This will bring up the Advanced Boot Options menu. 2) Select Safe Mode with Networking using arrow keys and hit ENTER. 3) Once you get into this mode, you should have an internet connection again. Now, obtain the malware removal application you need by using the browser. To install the software, follow the directions in the installation wizard. 4) After installation, do a complete scan and let the software delete the threats it detects.

Switch to an alternate browser

Web-based viruses can be environment-specific, targeting a particular web browser or attacking particular versions of the browser. The best solution to overcome this issue is to opt for a browser that is well known for its security features. Firefox contains built-in Phishing and Malware Protection to keep you safe online.

Install and run anti-virus from a USB drive

To successfully eliminate the malware, you will need to approach the issue of installing an anti-virus program on the infected PC from a different angle. Adopt these measures to employ a USB flash drive to fix your corrupted computer. 1) Use another virus-free computer to download Safebytes Anti-Malware. 2) Insert the pen drive into the clean computer. 3) Double-click the Setup icon of the antivirus program to run the Installation Wizard. 4) When asked, choose the location of the pen drive as the place where you would like to put the software files. Follow the on-screen instructions to complete the installation process. 5) Now, insert the pen drive into the infected computer. 6) Double-click the EXE file to open the Safebytes program right from the flash drive. 7) Click “Scan Now” to run a scan on the infected computer for malware.

Highlights of SafeBytes Anti-Malware

Do you want to install the best anti-malware software program for your computer system? There are various applications in the market that comes in paid and free versions for Microsoft Windows systems. A few of them are great and some are scamware applications that pretend as legit anti-malware software waiting around to wreak havoc on your computer. While looking for anti-malware software, select one which gives dependable, efficient, and full protection against all known computer viruses and malware. On the list of recommended software is SafeBytes Anti-Malware. SafeBytes carries a really good track record of top-quality service, and clients are happy with it. SafeBytes anti-malware is a highly effective and easy-to-use protection tool that is suitable for users of all levels of computer literacy. With its cutting-edge technology, this application will let you remove multiples types of malware which include viruses, worms, PUPs, trojans, ransomware, adware, and browser hijackers. SafeBytes anti-malware provides an array of advanced features which sets it apart from all others. Listed here are a few of the great ones: Anti-Malware Protection: Built on a highly acclaimed anti-virus engine, this malware removal tool is able to detect and remove many obstinate malware threats such as browser hijackers, potentially unwanted programs, and ransomware that other typical anti-virus programs will miss. Real-time Active Protection: SafeBytes offers an entirely hands-free real-time protection that is set to check, prevent and remove all threats at its first encounter. It’ll check your PC for suspicious activity continuously and shields your PC from unauthorized access. Faster Scan: SafeBytes’s virus scan engine is one of the quickest and most efficient in the industry. Its targeted scanning seriously increases the catch rate for malware that is embedded in various computer files. Safe Browsing: Safebytes assigns all sites a unique safety ranking that helps you to have an idea of whether the webpage you’re going to visit is safe to view or known to be a phishing site. Low CPU Usage: SafeBytes is renowned for its minimal influence on processing power and great detection rate of countless threats. It runs silently and efficiently in the background so you’re free to use your computer at full power all the time. 24/7 Customer Support: SafeBytes provides 24/7 technical support, automatic maintenance, and software upgrades for the best user experience.

Technical Details and Manual Removal (Advanced Users)

If you wish to manually remove PCPerformer without the use of an automated tool, it may be possible to do so by removing the program from the Windows Add/Remove Programs menu, or in cases of browser extensions, going to the browsers AddOn/Extension manager and removing it. You will likely also want to reset your browser. To ensure the complete removal, manually check your hard drive and registry for all of the following and remove or reset the values accordingly. Please note that this is for advanced users only and may be difficult, with incorrect file removal causing additional PC errors. In addition, some malware is capable of replicating or preventing deletion. Doing this in Safe Mode is advised.

The following files, folders, and registry entries are created or modified by PCPerformer

If you would like to read more helpful articles and tips about various software and hardware visit errortools.com daily.

If you are in the process of booting up your computer but suddenly encountered an error saying, “The Boot Configuration Data for your PC is missing or contains errors” with an error code of 0xc0000454, read on as this post will help you resolve the problem. The error code 0xc0000454 occurs when you boot your computer and when the Windows Boot Manager encounters an issue with the Boot Configuration Data or BCD. The error code 0xc0000454 (STATUS_INSUFFICIENT_NVRAM_RESOURCES) signifies that there are no sufficient NVRAM or Non-Volatile Random Access Memory resources to complete the API. NVRAM is a component of the system based on the software that stores the Boot Configuration Data in an operating system. Usually, a simple restart can resolve the problem. However, if you’ve already done that and it’s of no use, then there are other potential fixes you can check out to troubleshoot the problem. To resolve the error code 0xc0000454, here are some potential fixes that should help:

Option 1 – Try to repair corrupted BCD

As mentioned, the error could also be due to corruption in BCD, and to fix it, you can use Bootrec.exe – a built-in command-line tool used to troubleshot issues related to boot up and Windows Startup. Before you run this tool, make sure that you have inserted a bootable USB or DVD into your computer. Once you have that covered, follow these steps:

• You need to go to the Advanced Startup Options.
• Then click on Troubleshoot.
• Next, select the Advanced Options and then Command Prompt.
• Once Command Prompt has been pulled up, enter each one of the following commands and in the sequence that they are given to rebuild BCD files and repair MBR files:
  • Bootrec /Fixmbr
  • Bootrec /FixBoot

• After you execute the commands given above, you should see a confirmation message that says, “The operation completed successfully”.
• Now type the “Bootrec /RebuildBCD” command to rebuild BCD.
• Finally, close Command Prompt and then restart your computer to successfully apply the changes made.

Option 2 – Try to run the Automatic Repair Utility

You might also want to use Automatic Repair in fixing the error. To do so, follow the steps below.

• You can start by creating and booting from a bootable Windows 10 USB Stick.
• After that, click on Repair your computer located on the bottom left corner when you are on the initial Windows Startup screen.
• Next, click on Troubleshoot, and then on the other screen, click the Startup Repair option.
• Now select the operating system you want to repair. Once you do that, it will start to repair your operating system. Wait until the process is completed and then check if the problem’s now fixed.

Option 3 – Disable the Secure Boot in the BIOS

Disabling the Secure Boot in the BIOS settings is definitely recommended to resolve the error. To disable Secure Boot, here’s what you have to do:

• First, boot your computer into Windows 10.
• Next, go to Settings > Windows Update. From there, check if there is anything that you have to download and install if you see any available updates. Usually, OEMs send and update the list of trusted hardware, drivers, and operating systems for your computer.
• After that, go to the BIOS of your computer.
• Then go to Settings > Update & Security > Advanced Startup options. If you click on Restart Now, it will restart your computer and give you all the advanced options.
• Next, select Troubleshoot > Advanced Options. As you can see, this screen offers you further options including System restore, Startup repair, Go back to the previous version, Command Prompt, System Image Recovery, and UEFI Firmware Settings.
• Select the UEFI Firmware Settings which will take you to the BIOS.
• From there, go to the Security > Boot > Authentication tab where you should see Secure Boot. Note that every OEM has its own way of implementing the options so it varies.
• Next, set Secure Boot to Disabled and set Legacy Support to On or Enabled.
• Save the changes made and exit. Afterward, your computer will reboot.

Option 4 – Try to reset the BIOS

If updating the BIOS didn’t help in fixing the error, you can try to reset the BIOS instead.

• Start your computer and tap the F10 key during the booting process to enter the BIOS. If it does not work, you can try tapping the F1 or F2 key as well as the Del key.
• Once you’re already in the BIOS, tap the F9 key to get the prompt to RestoreLoad default configuration now for the BIOS.
• Next, click on Yes and then follow the next on-screen instructions that appear to set the BIOS back to its default settings.
• Once you’re done restoring the default settings of the BIOS, restart your computer and then check if it now boots properly.

What is 0x80040154 Error Code?

0x80040154 is a typical ‘class not registered’ error message. It occurs when PC users try to register and Run a 32-bit DLL (dynamic link library) Windows programs on a 64-bit version of Windows.

Solution

Error Causes

• The 0x80040154 error causes include:
• Incompatible software
• Invalid entry command path
• Damaged and corrupt DLL files
• COM components not properly registered
• Active X control and class issues

To avoid the inconvenience of running programs on your Windows PC, it is advisable to resolve the 0x80040154 error.

Further Information and Manual Repair

Here are some of the best methods that you can try to resolve the 0x80040154 error code on your PC:

# 1. Use Regsvr32.exe to Re-register the Failing COM Component

This is one way to resolve the 0x80040154 error code. Regsvr32.exe is a program that you can use to register DLLs (Dynamic Link Libraries) and ActiveX controls in the registry. To use this file to re-register the failing COM components, simply open an elevated command prompt. If the 32-bit DLL is in the %systemroot%System32 folder, then move it to the %systemroot%SysWoW64 folder. After that run the following command: %systemroot%SysWoW64regsvr32 <full path of the DLL>. This will help resolve the issue.

# 2. Install and Run Restoro PC Fixer.

Another alternative is to download Restoro. This is a new, advanced, and innovative PC repair tool deployed with multiple utilities like Active X control and class fixer, system optimizer, an antivirus, and a registry cleaner. It has a user-friendly interface with simple navigation. This makes it quite easy to use for all levels of users. It is safe, fast, and compatible on all Windows versions. The Active X control and class utility scans your entire PC, detects and resolves all errors like 0x80040154 triggering ActiveX and class ID issues in seconds. Besides this, Restoro also offers other benefits. By running this software on your system you can also ensure good PC health and performance as it also removes anti-viruses, repairs registry issues, fixes damaged DLL files, and also boosts the speed of your PC. DLL files often can get damaged and corrupt due to data overload. This is associated with the registry. If you don’t clean the registry frequently, it overloads with data and damages the DLL files. However, with the help of the registry cleaner utility embedded inside this software, you can repair these files easily. The registry cleaner wipes out all the unnecessary files from your system occupying your disk space and simultaneously fixes the damaged DLL files and restores the registry. However, if the DLL files are damaged due to a malware attack, the antivirus module takes care of them. It removes all the malicious software like adware, spyware, viruses, and Trojans and restores your files. Click here to download Restoro on your PC and resolve the error 0x80040154 on your PC now!

If you encounter an error while trying to burn files to a CD or disk on your Windows 10 computer, stating, “Windows Media Player cannot burn some of the files”, read on as this post will guide you in fixing the error. Here’s the complete error message:

“Windows Media Player cannot burn some of the files. To investigate the problem, click the icon next to the files in the burn list.”

As you know, the Windows Media Player helps you burn songs or audio files to CD or disk but it does not always end up successfully as you could encounter some setbacks such as this particular error. Usually, this kind of issue occurs if an audio file does not comply with some restrictions so the Windows Media Player pops up this error instead. You can encounter this error message if:

• You include a file that’s not an audio file.
• If the total time limit exceeds 80 minutes (even though a CD has 700 MB storage capacity, you can’t burn audio of more than 80 minutes long)

To resolve the error, you have to remove the unsupported files from the burning list, change the burning speed or execute some tweaks in the Privacy settings. For more details, refer to the instructions provided below.

Option 1 – Get rid of the unsupported files from the burning list

You must get rid of the unsupported files from the list of files to burn. This list can be found on the right-hand side of the Windows Media Player. One of the indications that a file is causing problems is when there is a white cross in a red circle next to the file. You can simply click on that icon to remove the file from the burning list. Once you’ve gotten rid of all the unsupported files, try to burn your files to the CD or disk once more.

Option 2 – Try to modify the Privacy settings

In case you don’t know, the Windows Media Player comes with privacy settings that help you in various situations. However, on rare occasions, those settings could also trigger errors and this might be the one that’s causing the “Windows Media Player cannot burn some of the files” to pop up. Thus, you can try disabling these options to resolve the error. How? Refer to these steps:

• Open the Windows Media Player.
• Then go to Tools > Options. If you aren’t able to find the Tools menu, just tap the Ctrl + M keys. On the other hand, you can also tap the Alt key to display the menu options.
• Once you’ve opened the Options window, go to the Privacy tab where you can the “Enhanced Playback and Device Experience” section.
• In this section, you can find the following options. Make sure to disable them all.
  • Display media information from the Internet
  • Update music files by retrieving media info from the Internet
  • Download usage rights automatically when I play or sync a file
  • Automatically check if protected files need to be refreshed
  • Set clock on devices automatically

• After you disable the options listed above, click on the Apply and OK buttons to save the changes made and then try to burn the files again.

Option 3 – Try to change the burning speed

Since the burning speed is set to fastest by default, you can try to change the burning speed to resolve the problem. All you have to do is open the Options window and then go to the Burn tab. From there, select either Medium or Slow burning speed and save the changes made. Now try to burn your files to the CD or disk once again.

Shortcut virus is an easily spreadable and annoying combination of Worm and Trojan that hides all of your files and folders and then replaces them with shortcuts that look identical to replaced files and folders. Once disguised it will wait patiently for a user's click and once that happens it will replicate itself and further infect the system. This rapid spread can lead to stolen personal data, some system hick-ups, and other system-related issues. This malware mainly affects physical file transfer devices like for example and most USB drives, hard drives, and SD memory cards and it can easily transfer itself to the computer. The advantage of this shortcut virus comparing it to others is that it is mostly undetected by a vast variety of antivirus software. So running just anti-virus software maybe not be enough to remove it from your system. Luckily for all unfortunate users that have caught this annoyance, it can be easily removed fully manually in a short time.

How to Remove Virus from USB and other removable media

Firstly plugin USB, SD, or removable drive. The infection will transfer to your computer when the infected drive is plugged in so before we go to clean the computer itself, clean each removable drive that you have. Also know that infection will spread from computers into removable devices as well if it is not cleaned. Open the File Explorer and remember under which letter is removable drive registered. Open Command prompt but with administrator privileges and go to infected rive by typing its letter followed with “:” (for example D:) and press ENTER Once you have successfully gone to infected drive type in command prompt: Attrib -s -r -h /s /d *.* This will unlock all original files back into removable storage, next copy all files to your computer, and format the removable drive. Once the format is complete, unplug the removable device. Continue to clean all devices with the same method.

How to Permanently Remove a Shortcut Virus from Your PC

Now once we have cleaned all removable devices it is time to fully clean the PC Firstly open the task manager ( CTRL + SHIFT + ESC ), in the process tab find wscript.exe or wscript.vbs, right-click on it (or both if present), and select End Task. Now close the task manager and press Start. Inside start typing in registry editor to search for it and once found open it. Find the following key inside the registry editor: HKEY_CURRENT_USER/Software/Microsoft/Windows/CurrentVersion/Run In the right panel, look for any strange-looking key names, such as odwcamszas, WXCKYz, OUzzckky, etc. For each one, run a Google search to see if it's related to shortcut viruses. If any returns a positive match, right-click on them and select Delete. !!! Accidentally deleting an important key can cause Windows to become unstable, so double-check everything !!!. Close the Registry Editor Now press ⊞ WINDOWS + R to open the run dialog and type in it Msconfig followed by ENTER. Once the System Configuration window opens go to the Startup tab. In the Startup tab, look for any strange-looking .EXE or .VBS programs, select each one and click Disable. Close the Window. Once again open the run dialog and type inside %TEMP% and press ENTER in order to open the Windows temp folder. Inside this folder delete everything. Next in the File explorer go to C:\Users\[username]\AppData\Roaming\Microsoft\Windows\Start Menu\Programs\Startup Look for any strange-looking .EXE or .VBS files and delete them.

Error Code 0x800704c7 – What is it?

Error code 0x800704c7 occurs when Windows users attempt to update their system. It affects various Windows users including those using Windows 7, Windows 8, and 8.1 and Windows 10. It usually occurs due to poor maintenance of the system and includes common symptoms such as the following:

• Inability to upgrade your Windows operating system
• Message box with error code 0x800704c7

Solution

Error Causes

Error code 0x800704c7 in Windows 10 can occur due to several reasons. For instance, it may be due to corrupted or missing system files. It may also result from malicious programs affecting your system or occur when a program or several programs are running in the background of one’s system while the user attempts to run the update.

To correct this issue, Windows users will need to select one or a few methods, depending on the issues affecting their PC.

Further Information and Manual Repair

Some of the best solutions for error code 0x800704c7 available to Windows users including using tools to scan for missing systems files or correct other issues inherent within your system.

These methods may include the use of Command Prompt and the performance of technical repair procedures. If you are uncertain of your skills, avoid compounding the issue or causing further damage to your PC by contacting a skilled Windows repair technician. This IT professional will be best equipped to use Windows tools and other methods to resolve error code 0x800704c7.

Method One: Scan Your System for Missing or Corrupt System Files

Using System File Checker Tool (SFC), Windows users can check their system for missing o corrupt system files. These utility tools within your Windows device will be able to replace missing files and repair corrupted ones, resulting in a more efficient system.  Run this tool by following the steps below:

• Step One: Go to Start and type Command Prompt or CMD.
• Step Two: Run as Administrator
• Step Three: Type sfc /scannow. (Be sure to place a space between “sfc” and “/scannow”).

After running these procedures, check if the error code has been resolved. Go to Settings > Update & security > Windows Update. Update your Windows operating system. If error code 0x800704c7 reoccurs, you will need to try the next method below.

Method Two: Restore your System

System Restore is one of the best manual repair solutions Windows users can apply when they come across error codes like error code 0x800704c7. That’s because this method requires no technical or advanced knowledge and therefore can be performed by anyone. Simply follow the steps below to restore your system to a period of time in the past where the error was not present on your system. If done correctly, this could enable you to resolve the issue with little frustration on your part.

• Step one: Type Control Panel in the search bar near the Start button
• Step two: Select Control Panel, then Recovery
• Step three: Select System Restore then click Next
• Step four: Select a restore point before appeared on your Windows 10 system
• Step five: Select Next then Finish

Note that once System Restore is enabled it will remove drivers, apps, and even updates installed after the restore point. For this reason, be careful to choose the most appropriate restore point. Also once you’ve completed this task, check to see if you are able to update your system. If the update stops before the process is complete and a message box occurs with the error code 0x800704c7, proceed to the next manual repair option below.

Method Three: Check for and Remove Malware

Viruses or other forms of malware can adversely affect your system, causing error codes and other issues to take place. To resolve error code 0x800704c7 in Windows 10, check for and remove malware using a reputable anti-malware program.

If no anti-virus software is present on your system or if you scan your device but fail to spot an issue, proceed to method four.

Method Four: Use an Automated Tool

This method involves the use of a powerful automated tool. But why is this important you might ask? A third-party tool is often the best solution when all manual repair efforts fail. Automated tools come equipped to tackle the most serious PC problems including error codes which can cause frustration and result in reduces PC performance.

Windows 11 provides several different ways to make your cursor stand out and be easier to spot inside it. You can make the mouse pointer larger, invert it, or change its color.

1. Press ⊞ WINDOWS + I to open settings
2. Click on Accessibility in the sidebar
3. Select Mouse Pointer and Touch
4. Adjust mouse cursor size with size slider by clicking on circle and dragging it left or right
5. Under Mouse Pointer Style pick desired style from White, Black, Inverted, and Custom
   1. White: The cursor is white with a black outline (standard setting)
   2. Black: Cursor is black with a white outline
   3. Inverted: Cursor automatically changes color to an inverted version of the color it is currently hovering over
   4. Custom: You can pick the color for the cursor that you want.

And that is all about it, once you are done with pointer customization just close settings, all changes are saved automatically.

There has been recently discovered in the field of malware targeting Android devices. Affecting more than 10 million users of Android phones, the malware GriftHorse is doing its attacks via phishing and premium services scams. A lot of applications have been discovered that are hosts for this malware and many of them are inside the Google store and available for download. According to Zimperium zLabs, this malware that was recently detected has been doing its scams and attacks even in November of 2020 and has thus far accumulated hundreds of thousands of dollars in its scam. On the surface it looks very harmless, asking for typical permissions like internet access, calls, and other related needed functions, and then it waits. After few months the real attack happens when users get charged with premium service they never subscribed to in the first place.

List of Infected Applications that Carry GriftHorse Trojan

Zimperium zLabs listed out some of the apps with this malware. Users are advised to avoid installing them.

•     Amazing Video Editor
•     Bag X-Ray 100% Scanner
•     Bus – Metrolis 2021
•     Call Recoder Pro
•     Call Blocker-Spam Call Blocker
•     Cinema Hall: Free HD Movies
•     Coupons & Gifts: InstaShop
•     GPS Phone Tracker – Family Locator
•     Fingerprint Changer
•     Fitness Point
•     Free Calls WorldWide
•     Geospot: GPS Location Tracker
•     GPS Phone Tracker – Family Locator
•     Handy Translator Pro
•     Horoscope : Fortune
•     iCare – Find Location
•     iConnected Tracker
•     Instant Speech Translation
•     Lifeel – scan and test
•     My Chat Translator
•     My Locator Plus
•     Plant Camera Identifier
•     Racers Car Driver
•     Safe Lock
•     Screen Mirroring TV Cast
•     Slime Simulator
•     Smart Spot Locator

These are only some of the many infected apps available on the internet. Zimperium zLabs also warned that GriftHorse Trojan exists in over 70 countries worldwide. The infected app quickly changes the language and displays content depending on the user’s IP address.

FLoC is Google’s alternative to third-party cookies and is based on machine learning. This will allow the browser, any browser, to anonymously study how users are browsing and then group them into ‘cohorts’. Following this, you will be served ads based on your cohort and not on your individual data. So, you are still going to be targeted with ads but in a more anonymous manner. Google claims that this will improve user privacy since this “federated learning” happens on the user’s device and artificial intelligence-based learning involves sharing lesser users than what happens with third-party cookies. If something like this gets widely adopted by ad companies and services, it should “protect users” from tracking methods that are more intrusive than third-party cookies, like browser fingerprinting.

Who is against it?

Privacy-focused browsers DuckDuckGo, Brave, and Vivaldi have all warned users against FLoC and have said that they are going to block it on their end. Brave says that Google FLoC has a design that does not respect the customer’s privacy and consent. It has been designed to provide browsing behavior and interest data with any website that users may interact with, and this process does not involve fully informed consent. Vivaldi, another popular Chromium-based web browser, has also made its stance clear regarding the status of FLoC. The company said in a Reddit thread that the FLoC experiment does not work in Vivaldi. It happens because for FLoC to work, some features need to be enabled under the hood, but Vivaldi does not provide those options. The company also added that it plans to stop the entire FLoC component from being a part of the browser, regardless of how Google may implement it. Considering that Brave and Vivaldi have been privacy-focused browsers since their beginnings, the decision to stay away from FLoC is not surprising.