Privacy is a hot topic lately in all circles so naturally themes like private or incognito browsing pop up immediately as discussion topics. Naturally, when discussing private or incognito browsing it is very important to understand what exactly private or incognito browsing is, what does it do and how it works in order to shed some light on is it really private and safe as we are told.
So, when you browse the internet normally websites have tendencies to save your browsing data, save cookies, remember passwords, etc in order to provide you with a better surfing experience next time you visit that same site. Private or incognito browsing treats you as a completely new user which is the first time visiting a given website. It clears all your data, including your browsing history, cookies, etc., on exiting. Every website you visit in private or incognito mode treats you as a new visitor, even if you have visited it before in incognito mode.
And basically, that's it. So is it really private? No, it is just a non-remembering mode of internet browsing where after your browsing session history and other data is cleared from the browser, but while you are on the internet you are pretty visible to all like any other normal user.
There are a lot of misconceptions and wrong thinking about browsing the internet in this mode so let's take a look at some typical ones.
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The government and other companies can not track me
Many people think that the Government cannot trace their identity when they surf privately. This is only a myth. There are many ways by which the Government can reach you if you do something illegal. When you surf online, you are connected with an ISP of your area, which helps the officials track your location.
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Virus and other malware can not infect me while in private or incognito mode
Many people think that private mode protects them from virus and malware attacks. It is not true because malware and viruses can enter your PC through a software download, phishing email, etc. To protect your PC from virus and malware attacks, you should have good security software.
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My IP address is hidden when I am in incognito or private browsing mode
This is not 100% true. If you search “What is my IP” in incognito and standard mode, you will get the same results. This means that websites can view your IP address in private mode also. Using a VPN would be a good option if you want to hide your IP.
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I can not be tracked via ads
Since cookies are deleted after exiting private browsing, many people think that ads cannot track them. When you surf in incognito mode, the browser saves cookies in a temporary mode, allowing ads to track you during your entire private browsing session.
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I am not visible when I am in incognito or private
You may think if you sign in to your Gmail or other social media accounts in private mode, no one will see you online. This is not true. It does not matter whether you have signed into your account in normal mode or incognito mode; others can always spot you online.
In your regular browsing mode, you may have some addons, extensions, themes, etc installed and you can use them. They may track your activities. The data is deleted when you exit the browser.
When you use the private browsing mode, the browser is loaded in its original form, typically without the installed addons, extension, themes, etc. The data gets deleted when you exit the browser. This mode doesn’t save data to disk but keeps it in memory during the current session.
If you are really concerned about your privacy we have articles about using DuckDuckGo and deep web where you can be sure that your browsing sessions are encrypted.