Removing FlightSearchApp from your computer

If you have been stuck on allocating disk space on steam you know how annoying this error could be. Here you are, with your new game eager to play it and relax a little and all of the sudden steam gets stuck on allocating disc space. Luckily this error is fixable, follow provided guide to fix the error and continue with installing the game.

1. Restart computer

   An old age solution of turning it off and turning it back on but in this case, it works 90% of the time.

2. Run Steam as administrator

   Allocating disk space when done by a third-party application can be a task that requires privileges higher than the normal user. Find the steam executable file in the installation folder, right-click on it and run it as an administrator

3. Clear Steam cache

   Launch Steam in admin mode. Once in the client, click on Steam at the top left corner of the screen. From the drop-down box, click on Settings. Once in the Settings, navigate to the Downloads tab. Click the Clear Download Cache option. Click OK on the prompt to confirm your action. Wait for the process to complete. When done, save changes and exit the client.

4. Change download server

   Launch Steam client in admin mode. Once in the client, click on Steam at the top left corner of the screen. From the drop-down box, click on Settings. Once in the Settings, navigate to the Downloads tab. Click the drop-down menu under the Download Region. Choose a different server to download from. Exit the Steam client.

5. Refresh installation files

   • Kill a Steam process in Task Manager.
   • Navigate to your Steam folder
   • Inside the Steam folder, select everything except the steamapps folder and the Steam.exe executable file.
   • Tap the Delete key on your keyboard.

6. Turn off firewall

   Firewall can prevent steam and cut access to system operations, disable firewall to fix this issue.

7. Stop overclocking

   If you have overclocked your PC, you can simply reverse the change. The steps you will need to take depends on the overclocking software. Launch the software and look for the option to stop the overclocking. Once done, restart your computer, rerun the game installation.

After you fresh install Windows 10 on your computer, it allows you to set up a PIN just before you can start using it. However, a number of users reported that the Windows 10 installation gets stuck on the “Set up a Pin” phase. If you are one of the users who experience the same thing, then read on as this post will walk you through fixing the problem. As users start to use their newly installed Windows 10 computer, they reported that the screen is still stuck even after they enter the correct PIN twice and there is no way for them to go forward or backward. Note that this is a part of the account setup and that your computer must stay connected to your internet connection before you finalize everything. And even though the PIN works when the computer is offline, the account setup still needs an internet connection, at least for a fresh installation. The solution for this kind of issue is quite easy and there won’t be any problem even if your computer shuts down or restarts since the installation is already complete and all that’s left is the account setup. To fix this problem, follow the steps given below. Step 1: The first thing you have to do is to turn off your internet connection or disable all connectivity from your computer. Note: If you are using either an Ethernet cable or a Wi-Fi switch to connect to the internet, you have to disable or remove them. But if you don’t have any options, just completely turn off your internet connection. Step 2: The next thing you have to do is to force your computer to shut down and then restart your computer. The setup process will eventually pick up exactly where it left off. The only difference is that there is no connection to the internet and your screen will no longer be stuck on the PIN setup screen so you now have the option to skip it and wait until you’re logged in for the first time. Step 3: Once you’re done, you can then you can choose to Setup Pin later on and turn your internet connection back on or connect your computer with an internet connection.

Location services is a built-in tool in Windows 10 is a useful tool that offers users location information even when your laptop or desktop computer does not have a GPS since it uses Wi-Fi positioning as well as your device’s IP address. However, there are instances when you might encounter some problems when using this service. One instance is when you suddenly find the toggle button for Location service greyed out. This kind of program could be due to some glitch in the system or some third-party application on your computer. Because of this problem, you won’t be able to toggle the Location service on or off and you won’t be able to make any changes in its settings. Worry not, for this post will guide you on what you can do to fix the greyed-out toggle button of Location services in Windows 10. Before you perform some troubleshooting steps, you might want to restart your computer and see if it fixes the problem. If it didn’t, then this problem is not just some minor glitch. Thus, you have to follow the potential fixes provided below to fix the problem but before you do that, make sure that you create a System Restore point first. After that, follow each one of the following options.

Option 1 – Put your PC in a Clean Boot State

The first thing you can do to resolve the problem is to put your computer in a Clean Boot State. It could be that there is a third-party program that’s preventing the toggle button from functioning. To isolate this possibility, you need to put your computer in a Clean Boot State.

• Log onto your PC as an administrator.
• Type in MSConfig in the Start Search to open the System Configuration utility.
• From there, go to the General tab and click “Selective startup”.
• Clear the “Load Startup items” check box and make sure that the “Load System Services” and “Use Original boot configuration” options are checked.
• Next, click the Services tab and select the “Hide All Microsoft Services” check box.
• Click Disable all.
• Click on Apply/OK and restart your PC. (This will put your PC into a Clean Boot State. And configure Windows to use the usual startup, just simply undo the changes.)
• Now check if you can now use the toggle button of the Location service or not.

Option 2 – Try to use the Registry Editor

If putting your computer in a Clean Boot state didn’t fix the problem, you might want to make some adjustments in the Windows Registry via Registry Editor.

• Tap the Win + R keys to open the Run utility and type “regedit” in the field and then tap Enter to open the Registry Editor.
• After that, navigate to this registry path: HKEY_LOCAL_MACHINESYSTEMCurrentControlSetServiceslfsvcTriggerInfo
• From there, select the Key (folder) named as “3” and right-click on it, and then delete it.
• Once done, exit the Registry Editor and restart your computer.

Option 3 – Try to use the Windows Services Manager

• Tap the Win + R keys to open the Run dialog box and type “services.msc” in the field and hit Enter to open the Services Manager.
• Next, look for the “Geolocation Service” entry from the list of services.
• Once you find it, right-click on it and select Properties. This will open a new mini window.
• From there, make sure that it is “Running” and its Startup Type is set to “Automatic”.
• After that, close the Services Manager and check if the problem is now resolved.

Option 4 – Try to use the Group Policy Editor

• Tap the Win + R keys to launch Run and type “gpedit.msc” in the field and click OK to open the Group Policy Editor.
• After that, navigate to this path: Administrative TemplatesWindows ComponentsLocation and Sensors
• Next, double click on each one of the following settings and select the “Not configured” or “Disabled” option.
  • Turn off location scripting
  • Turn off location
  • Turn off sensors

• Once done, navigate to this path: Administrative TemplatesWindows ComponentsLocation and SensorsWindows Location Provider
• From there, double click on the “Turn off Windows Location Provider” policy setting and set its configuration to either “Disabled” or “Not configured”. You should see the following description of the policy setting in the window:

“This policy setting turns off the Windows Location Provider feature for this computer. If you enable this policy setting, the Windows Location Provider feature will be turned off, and all programs on this computer will not be able to use the Windows Location Provider feature. If you disable or do not configure this policy setting, all programs on this computer can use the Windows Location Provider feature.”

• Now restart your computer.

Error code 0x8007007b - What is it?

Error code 0x8007007b will present itself when Windows users are trying to activate Windows. You may try to activate it through the update and security option, but it is likely that you will receive the same error code. Error code 0x8007007b may be presented when Windows 7 and Windows 8.1 users try to upgrade and activate Windows 10 on their computer.

Common symptoms include:

• An error message will display that says Windows cannot be activated. The KMS host cannot be located in the DNS, please have the system administrator verify that the KMS is published correctly in DNS.
• Error 0x8007007b will be displayed, stating that the file or directory name or the volume label syntax is not correct.

Solution

Error Causes

There are multiple causes for the user to see this error code, including if a user is using volume-licensed media while installing a number of various Windows operating systems. This error may also be caused because the activation wizard cannot connect to a KMS host computer. It is likely that if the user has a volume-licensed form of media, they were likely given a MAK (multiple activation keys).

Further Information and Manual Repair

There are several ways to go about repairing error code 0x8007007b. It is important to try all of the methods, but if it is too difficult or you do not know what you are doing, please do contact a Windows repair technician. They will likely be able to fix the problem with ease.

Method One: Instead of KMS activation, use a Multiple Key Activation

When KMS activation is not used, and when there is not a KMS server, the product key type should then be changed to a MAK. For MSDN (Microsoft Developer Network) or TechNet, the SKUs that are listed on the media are generally volume-licensed media, and that means that the product key that is supplied is a Multiple Activation Key.

To change the KMS to a MAK, click Start, All Programs, Accessories, and then right-click on Command Prompt. Click Run as Administrator. If prompted for a password or confirmation, enter it now.

When the command prompt opens, type in the following command, and press enter after:

slmgr -ipk xxxxx-xxxxx-xxxxx-xxxxx (these x's are representative of the MAK product key).

Method Two

While on the desktop, press the Windows key and R. The Run window should appear, and then you should enter the following command: Slui 3. Press Enter and then wait for the window to appear. This window will ask for the operating system activation product key. Enter the product key and then press the Activate button. Reboot the computer. Now the Error Code 0x8007007b should be gone.

Method Three

Open the Command Prompt with access as administrator as mentioned previously. Enter the following command: sfc /scannow. The command will then complete its task. This will take a good bit of time, so leave the computer to do its work. The sfc must finish the scan. When the scan has finished, reboot the computer. Now you can check for activation. The error code should be gone.

Method Four: When the client can't locate a KMS host on the network to complete activation

This method for correction should be used when the network does have a KMS host computer setup, and the client is not able to locate the KMS host on the network to complete activation.

To verify that the computer does in fact have the KMS host installed. Click Start, All Programs, Accessories, and then right-click on Command Prompt. Run as administrator. If you are now prompted to enter a password or confirmation, do so. When the command prompt box comes up, type in the following command, and then press Enter: nxlookup -type=all_vlmcs._tcp>kms.txt

The command will generate a file, open this KMS file. The file will contain one or more entries. As a default, the KMS host server will dynamically register a DNS SRV server evidence once every 24 hours. In order to check the registry to ensure that this is happening, follow these steps:

• Click Start, type in regedit, and then press Enter.
• Locate the key HKEY_LOCAL_MACHINESOFTWAREMicrosoftWindows NTCurrentVersionSL and then click on it.
• The DisableDnsPublishing subkey should be present and have a value of 1. If it is missing, create a DWORD value by right clicking DisableDnsPublishing, click Modify, in the Value Data box type in 0, and then click Okay.

Method Five: Use An Automated Tool

If you wish to always have at your disposal a utility tool to fix these Windows 10 and other related issues when they do arise, download and install a powerful automated tool.

Lately on EA forums question has appeared on what to do when Origin client does not load library. It seems that the latest update for the Origin client has brought some issues as not properly showing one library which appears empty. Do not worry, we have a solution for you, several to be precise and it will fix the issue guaranteed. It is advisable to try solutions in order how they are presented since they go from the most simple and fastest and most common ones.

1. Delete the cache

   Close origin client completely Press ⊞ WINDOWS + R to bring the run dialog In the run dialog type in %ProgramData%/Origin and press ENTER Go into the Origin folder Delete all files and folders except the LocalContent folder Press ⊞ WINDOWS + R to bring the run dialog In the run dialog type in %AppData% and press ENTER Delete the Origin folder In the address bar click on AppData Go into the local folder Delete Origin folder Reboot your PC

2. Clear the temporary files

   Press ⊞ WINDOWS + R to bring the run dialog In the run dialog type in %AppData% and press ENTER Go into the roaming folder Delete Origin folder Go to the AppData folder and delete the Origin folder from there also Reboot system

3. Try Windows built-in tools to check compatibility

   Locate where Origin is installed and right-click on the executable file Click on properties Go to the compatibility tab Click on Run the compatibility troubleshooter and follow on-screen instructions

4. Update Origin

   Rarely this is the case but check manually to see if you can update your Origin client. Sometimes due to network issues client does not update automatically and can cause this strange behavior.

5. Add origin as an exception to antivirus and firewall

   Not rarely game clients can be detected as some form of malicious software and antivirus along with firewall can automatically block it. Go to your security software settings and add it as the exception.

6. Reinstall Origin

   If everything else fails, reinstall the Origin client

What is error 0x800ccc17?

This is a typical Outlook Express error code. Outlook Express is email software by Microsoft. This error may pop up when sending or receiving emails on your Outlook Express. It cancels email sending and receiving operations. In other others, the 0x800ccc17 error code hampers your email communication via Outlook Express account. This error message is displayed in the following format:

0x800CCC17 - User cancelled operation

Solution

Error Causes

0x800ccc17 error code may appear on your PC due to multiple reasons. These include:

• Issues with Pop3uid.dbx file (this file supports Outlook Express software on Windows Vista)
• Viral infection
• Registry corruption

No matter what the underlying reason for this error code may be, it is advisable to resolve the issue right away without any delay. This error may cause great deal of inconvenience. It may lower your office productivity badly especially if you interact and communicate with people of other office departments via your Outlook Express account.

Further Information and Manual Repair

Here are some of the best and efficient do-it-yourself methods to resolve the 0x800ccc17 error code on your system. These methods are very easy to work around and do not require any kind of technical expertise.

Method 1 - Restart Your PC

Sometimes this might error can be resolved by simply rebooting your system. So, restart your PC and try using your Outlook Express account again. If it works, the error is resolved. However, if it persists then try other methods given below.

Method 2 - Rename pop3uid.dbx File on Your System

If the underlying cause of error 0x800ccc17 is related to pop3uid.dbx file damage, then simply rename it to resolve. This can be done by searching for the file pop3uid.dbx. After locating it rename it to ‘pop3uid.bak’. Now reopen Outlook Express and try sending or receiving emails again. If the operations are executed successfully then the error is resolved.

Method 3 - Remove Viruses

Viruses can infect your PC without you knowing about it. These malicious programs usually enter your system through phishing emails and file downloads. If the error 0x800ccc17 is triggered due to viral infection then it is advisable to install a powerful antivirus and remove all viruses from your PC.

Method 4 - Repair the Registry

If you don’t clean the registry frequently it fills up with unnecessary and obsolete files like junk files, cookies, internet history, and bad registry entries. These files then corrupt and damage the registry thereby generating codes like error 0x800ccc17. To resolve this, you first need to remove all these unnecessary files and repair the registry. Though this can be done manually if you are not technically sound, it may be time-consuming and slightly tricky. Therefore it is advisable to download Restoro. This is a powerful registry cleaner that wipes away all obsolete files instantly, cleans the registry, and repairs it in seconds. Click here to download Restoro and fix error 0x800ccc17 on your PC today.

There are times when the WMI Repository gets corrupted which results in the Provider Load Failure. To resolve this issue, you need to repair or rebuild the WMI Repository in your Windows 10 computer. In this post, you will be guided on how exactly you can do that. In case you don’t know, the WMI which stands for Windows Management Instrumentation is a set of specifications from Microsoft to consolidate the management of devices and applications in a network. The WMI is a database that stores meta-information and definitions for WMI classes. Using only these, the conditions of the systems can be known. You can find the WMI Repository in %windir%System32WbemRepository. It provides end-users with the status of the local or remote computer system. Keep in mind that you must not use this on the Server 2012 Cluster machine. Although there are command-line tools that can fix or restore the Windows Management Instrumentation repository. However, Microsoft suggests that it’s better if you verify if there is corruption. Here are a list of errors as well as permission issues you might encounter:

• Unable to connect to root default or rootcimv2 namespaces. It fails with the error code “0x80041002” pointing to “WBEM_E_NOT_FOUND.”
• 0x80041010 WBEM_E_INVALID_CLASS
• When you open Computer Management and Right Click on Computer Management (Local) and select Properties, you get the following error: “ WMI: Not Found” or it hangs trying to connect
• Trying to use wbemtest , and it hangs
• Schemas/Objects missing
• Strange connection/operation errors (0x8007054e)

To verify if there is corruption, you can try running the following command in an elevated Command Prompt:

winmgmt /verifyrepository

 After you enter the command, if there is a response saying, “repository is not consistent”, then the repository has an issue. If not, then something else is causing the problem. Since you are certain that corruption exists in the WMI repository, then here are some suggestions you need to check out to repair or rebuild the WMI repository.

Option 1 – Try to reset WMI Repository

• Type “command prompt” in the Start Search and right-click on Command Prompt from the search results and then select “Run as administrator”.
• After opening Command Prompt with admin privileges, type and enter this command: winmmgmt /salvagerepository

The command you entered is used when the winmmgmt command performs a consistency check. So if an inconsistency is detected, it will rebuild the repository.

• Next, execute this command to see if the WMI repository now comes back as consistent: winmgmt /verifyrepository

This command will perform a consistency check on the WMI repository.

• If it states that the WMI repository is not consistent, then you need to type and enter this command: winmgmt /resetrepository

This command is used to reset the repository to its initial state when the operating system was first installed.

Option 2 – Try to force recover the WMI Repository

The WMI Repository comes with a built-in self-recovery process so when the WMI service restarts or detects any corruption, it will automatically trigger the self-recovery procedure. This can happen in two ways:

• AutoRestore: This will use the backup images if the Volume Shadow copy or VSS backup is turned on.
• AutoRecovery: The rebuilding process will generate fresh images of the WMI repository based on the registered MOFs. The MOFs are available in the registry located at HKLMSoftwareMicrosoftWBEMCIMOM: Autorecover MOFs

Note: Autorecover MOFs is a key so double click on it to check its value. On the other hand, if the self-recovery procedure does not work, you can try to use the force-recovery process instead. How? Refer to these steps:

• First, you need to check the reg key value is empty or not under this registry path: HKLMSoftwareMicrosoftWBEMCIMOMAutorecover MOFs
• If the reg key value is empty, you have to copy-paste the reg key value from another computer. Just make sure that it’s from the System which is equivalent to the computer in question.
• Next, type and enter this command: Winmgmt /resetrepository
• After you enter the command, if you get an error that says, “WMI repository reset failed. Error code:0x8007041B. Facility: Win32”, then you have to stop all the Dependency Services on the WMI service by running the following commands:
  • net stop winmgmt /y
  • Winmgmt /resetrepository

This should fix the problem.

One of the most important User Interface elements in a Windows 10 operating system is the Start Menu. Not too long ago, Microsoft has added some new features and redesigned the Start Menu a couple of times as well. Thus, it is not uncommon for Windows 10 users to use several monitors. That’s why in this post, you will be guided on how you can move the Start Menu to your second monitor in Windows 10. There are a lot of advantages in using more than one monitor like a better and widescreen as well as help in improving and increasing productivity. Usually, the Start Menu and the taskbar is present in the original monitor only. In most cases, it helps users in moving the Start Menu to the second monitor and helps users in segregating tasks, and uses separate monitors for each kind of task. There are two simple steps to move the Start Menu to the second monitor. You have the option to unlock and drag the taskbar, as well as make adjustments in the settings. To get started, refer to each one of the following options to move the Start Menu to the second monitor.

Option 1 – Move the second monitor by unlocking and dragging the taskbar

The first option you can try to move the Start Menu to the second display is to simply unlock and then drag the taskbar. To do so, follow these steps:

• First, click on the Taskbar and unlock it.
• Next, uncheck the Lock the taskbar feature in the menu of the Taskbar Settings. This will free the taskbar so you can move or drag it around.
• After that, push the Start Menu to the furthermost corner of the screen and then transfer it to the second monitor.

Option 2 – Move the second monitor using the keyboard

• The first thing you have to do is to tap the Windows key to open the Start Menu.
• Next, close the Start Menu by tapping the Esc key.
• After that, the controls will shift back to the taskbar.
• Now open the context menu of the taskbar by tapping the Alt + space bar together. This will move the Start Menu to the second monitor.

Option 3 – Move the Start Menu to the second monitor via Settings

If you find that the Taskbar is moving to the wrong monitor automatically or if the program does not start on the same monitor as the taskbar, then you can try this option.

• Click on Start first and click Run.
• Then type “desk.cpl” in the field and click OK.
• Alternatively, you could also right-click on the desktop and select the Screen Resolution option from the drop-down menu.
• After that, click on the monitor that you want to use as the primary monitor and select the checkbox labeled “Make this my main display”.
• Once done, you have to choose the “Show desktop” on only 1 from the drop-down menu of Multiple displays.
• Now click the Keep Changes option and select the Extend these displays from the Multiple displays drop-down menu and then click on the Apply button to save the changes made.
• Afterward, click the Keep changes option once the dialog box pops up.

The GeForce Experience on graphics card manufactured by NVIDIA is an advantage for users who loves gaming as it makes enhances users’ gaming experience. However, there are times when it may also encounter some problems. One of the problems users may encounter is the error code 0x0001. This kind of error occurs when users open the NVIDIA GeForce Experience utility. Here’s the full content of the error message:

“Something went wrong, try rebooting your PC and then launch GeForce Experience, ERROR CODE: 0x0001.”

Errors like this one diminish the overall experience of users due to the fact that when this error occurs, the NVIDIA GeForce experience wouldn’t even start which renders its features useless. There are several potential fixes you can check out to resolve this error but before you check them out, you can try to restart your computer first and then open the NVIDIA GeForce Experience once again, if you still encounter the error, then you need to check the NVIDIA Display Driver Services or update your NVIDIA display drivers or switch to the BETA release. You could also try to install and reinstall the NVIDIA display drivers or perform System Restore and see if it helps. For detailed instructions, follow the given options below.

Option 1 – Try to check the NVIDIA Display driver services

• Tap the Win + R keys to open Run and then type “services.msc” in the field and hit Enter to open the Services Manager.
• From there, look for the following NVIDIA services and make sure that their Startup types are as follows:
  • NVIDIA Display Container LS – Automatic
  • NVIDIA NetworkService Container – Manual
  • NVIDIA LocalSystem Container – Automatic
  • NVIDIA LocalSystem Container – Automatic
  • NVIDIA GeForce Experience Service – Automatic (Delayed Start)
  • NVIDIA Geforce Experience Backend Service – Automatic (Delayed Start)
  • NVIDIA Telemetry Container service – Automatic
• Next, double click on each one of the services and go to Properties. Here, check if the service is running. If it’s not, just click on the Start button. On the other hand, if they’re already running, just click on Stop and then click on Start again.

Option 2 – Try to update the NVIDIA Display drivers

You can also try updating the NVIDIA display drivers as it might help in fixing the error. To update them, follow the steps below.

• Tap the Win + R keys to open the Run dialog box.
• Next type in “dxdiag” in the field and click OK or hit Enter to open the DirectX Diagnostic Tool.
• From there, you can see what type of NVIDIA graphics card that your system is on.
• Take note of your graphics card information and then look for the best drivers for your operating system. Once you’ve downloaded and installed the file, restart your PC.

Note: If you want to try out the beta release of the NVIDIA display drivers, click on this link. Beware though that the beta software is unstable and buggy and may cause some different bugs.

Option 3 – Try to roll back the driver to the previous version

If updating the NVIDIA display drivers didn’t work for you, then it’s time to roll back the device drivers. It is most likely that after you updated your Windows computer that your driver also needs a refresh.

• Tap the Win + R keys to launch the Run window and then type in the “msc” command and hit Enter to open the Device Manager window.
• Under the Device Manager, you will see a list of drivers. From there, look for the NVIDIA Drivers and expand it.
• Next, select the driver entries that are labeled appropriately.
• Then select each one of them and double click to open a new mini window.
• After that, make sure that you’re on the Driver tab and if you are not, just navigate to it then click the Roll Back Driver button to switch back to the previous version of the NVIDIA Drivers.
• Now restart your computer to successfully apply the changes made.

Option 4 – Try to run System Restore

You could also run System Restore as it might help fix the error code 0x0001 in NVIDIA GeForce Experience.

• Tap the Win + R keys to open the Run dialog box.
• After that, type in “sysdm.cpl” in the field and tap Enter.
• Next, go to the System Protection tab then click the System Restore button. This will open a new window where you have to select your preferred System Restore point.
• After that, follow the on-screen instructions to finish the process and then restart your computer and then check if the error code 0x0001 in GeForce Experience is now fixed.

Option 5 – Do a clean install on the NVIDIA driver

• Before you do a clean install on the NVIDIA driver, you have to download the latest version of the Display Driver first.
• Boot your Windows 10 PC into Safe Mode.
• After that, double click on the executable file of the Display Driver Uninstaller to run and install it.
• After the installation, open the program. Once you do, you should see the following window on your screen:
• In the program window, click on the “Clean and restart” button.
• After your PC has rebooted, download the NVIDIA drivers.
• Then select your Product Type, Product Series, Product, Operating System, and Language appropriate for your hardware specifications as well as personal requirements.
• Next, click on Search to display the latest available driver as per the information you entered.
• And click on Agree and Download to start downloading the latest driver executable file.
• Run the executable file after you finished downloading the latest driver executable file and then select Custom and click on Next.
• Afterward, select “Clean Install” and proceed. Doing so would install the latest driver on your PC.
• Restart your PC and check if the error’s now fixed. If not, you can try installing an older version of the driver instead.

FLoC is Google’s alternative to third-party cookies and is based on machine learning. This will allow the browser, any browser, to anonymously study how users are browsing and then group them into ‘cohorts’. Following this, you will be served ads based on your cohort and not on your individual data. So, you are still going to be targeted with ads but in a more anonymous manner. Google claims that this will improve user privacy since this “federated learning” happens on the user’s device and artificial intelligence-based learning involves sharing lesser users than what happens with third-party cookies. If something like this gets widely adopted by ad companies and services, it should “protect users” from tracking methods that are more intrusive than third-party cookies, like browser fingerprinting.

Who is against it?

Privacy-focused browsers DuckDuckGo, Brave, and Vivaldi have all warned users against FLoC and have said that they are going to block it on their end. Brave says that Google FLoC has a design that does not respect the customer’s privacy and consent. It has been designed to provide browsing behavior and interest data with any website that users may interact with, and this process does not involve fully informed consent. Vivaldi, another popular Chromium-based web browser, has also made its stance clear regarding the status of FLoC. The company said in a Reddit thread that the FLoC experiment does not work in Vivaldi. It happens because for FLoC to work, some features need to be enabled under the hood, but Vivaldi does not provide those options. The company also added that it plans to stop the entire FLoC component from being a part of the browser, regardless of how Google may implement it. Considering that Brave and Vivaldi have been privacy-focused browsers since their beginnings, the decision to stay away from FLoC is not surprising.